![]() Let’s look at seven companies that had a negative brand image and how they overcame it. If their brand doesn’t recover from these mistakes, they risk losing these customers forever. ![]() This is especially true when the issue affects the customers’ health and safety.Ĭompanies need to find ways to remedy these problems soon after they occur so they can restore the public’s trust. ![]() Only one mistake can damage customers’ love and trust they had for a brand. Not surprisingly, people associate positive feelings toward companies that have good reputations.īut these reputations can be pretty fragile. Each of these factors contributes to the overall image of the organization. Your reaction could either be positive or negative based on past experiences with the company, recent headlines about them and/or opinions of those within your social circle. When you hear a particular company name, you’ll immediately have an emotional reaction if they’ve spent a lot of time and resources on cultivating their brand. ![]()
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